Merty, a specialized boys’ fashion brand, faced a unique challenge—while its online sales were steady, in-store sales were non-existent. To address this, we developed a strategy aimed at driving in-store visits and promoting the store’s standout pieces to Merty’s target audience.
Targeted Audience-Driven Campaigns: We crafted campaigns that directly appealed to parents and caregivers within Merty’s target demographic, emphasizing the unique styles and quality of the clothing available in-store. Strategic Product Focus: By highlighting key items and how they could be styled for different occasions, we showcased the value and appeal of Merty’s collection, creating a clear reason for customers to visit the store in person.
Foot Traffic & Engagement Tactics: Redirecting our advertising efforts to promote in-store shopping, we leveraged location-based targeting and store-exclusive offers, motivating local customers to visit Merty’s physical location.
Outcome: Within the first month, Merty saw a significant increase in in-store visits, resulting in a complete sell-through of the in-store inventory. By addressing Merty’s challenges head-on, we transformed their retail space into a bustling destination for parents seeking high-quality, stylish boys’ clothing, successfully revitalizing in-store sales and enhancing brand presence.